Leisure Industry in Poland

Poles spend on entertainment 75% more than 10 years ago. Only since 2016 it increased by 10% due to the ‘500+ Government Family Support Program’ which provides families with PLN 500 monthly per child. Analyses showed that 39% of the total received ‘government’ subsidies (€ 3.6b) are spent on holidays and entertainment.

The potential of the Polish market and Poles is also noticed by the Merlin Entertainment Group and Disneyland Paris. They included Poland in their promotional campaigns and are pro-actively encouraging Polish visitors to visit their parks. Over the last few years, Poles have been an important group of visitors for Tropical Island near Berlin as well as Druskininkai Water Park in Lithuania.

Major international theme park operators also investigate the Polish market. Six Flags and Parques Reuinidos are actively looking for prime locations while Merlin Entertainment Group unsuccessfully tried to team up with local partner to open their „midway” concepts in Poland.